The Bohemian Boutique is a small clothing and accessories store for women located near Prague, Czech Republic. The store specializes in handmade products from suppliers all over the world.
Lenka, the owner of the boutique asked us if we could turn her small business into something with more character and charm. Of course we couldn’t say no, for several reasons… the most obvious reason is because we had a vision for her store and wanted to create the perfect brand for the boutique.
We started with the logo. We knew it had to appeal to her target market, women between the ages of 18 and 35 who had an earthy style. We came up with a text based logo that matched the particular style of her ideal audience.
The website’s goal was to convert sales and to build an email list. We came up with a marketing strategy that would let the boutique build it’s popularity by giving away weekly freebies, which in turn builds a solid email list of the stores perfect target audience.
The site is advertised using facebook and email marketing.