Signa Computers is a Canadian based company whose been in the business of computer repairs, upgrades and sales for almost 25 years. The company’s main customer target is designers, architects and engineers who are looking for high end, custom cad workstations. The company also focuses on custom gaming computers and basic home and office computers and repairs.
When Signa came to us, their sales performance was low. They’ve been using a brand that had been designed in the 90’s and were using Shopify as their online sales platform. They were looking for a more modern and professional look.
The project started with a brand redesign. We took the old logo and it’s identity and reworked it so that it was more bold, simpler and modern. The sideways ‘S’ symbol represents a power button.
Next, we got to work on the website. We created a more modern website using WordPress with input from the owner of the company and later, we decided to go back to Shopify. We agreed that the shopify design would be competely custom and the design would be thought out and created by us.
The new website features big, bold text with an easy to navigate interface. The layout was planned and designed to increase conversions and goals.
Ongoing graphic design includes business cards, banner creation, online advertisements and several other small design projects.