Lux Gourmet Lounge is a concept created by Clint as a portfolio project. The brand was created to show how we can create an elegant identity. We’ve can combined a luxury brand and website that quickly makes a visitor feel like they’re in the middle of a classy lounge club.
The fictional venue features a gourmet appetizer menu with signature drinks, a high class atmosphere and interior.
The brand represents a females idea of a luxury lounge club. The purple and white colors infused with a custom, elegant logo gives a feeling of stature and class.
The logo script was created in illustrator and features a modern font that pairs nicely with the contour of the illustration.
The goal of the website is to have users reserve a table and collect their email.